{"id":92,"date":"2026-03-09T11:03:50","date_gmt":"2026-03-09T03:03:50","guid":{"rendered":"https:\/\/academy.humeo.com\/?p=92"},"modified":"2026-04-02T04:31:28","modified_gmt":"2026-04-01T20:31:28","slug":"how-to-write-hooks","status":"publish","type":"post","link":"https:\/\/academy.humeo.com\/2026\/03\/09\/how-to-write-hooks\/","title":{"rendered":"How to Write Hooks That Actually Make People Stop Scrolling"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">On social media, you have about <a href=\"https:\/\/www.stardigitalmarketing.org\/the-3-second-rule-of-marketing-win-or-lose-attention-before-they-blink\/\" target=\"_blank\" rel=\"noopener\">three seconds<\/a> to convince someone to stop scrolling. Knowing how to write hooks gives your content an edge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A hook is the opening line that sparks curiosity or promises value. It&#8217;s what decides whether someone keeps watching your video or scrolls past it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/academy.humeo.com\/2026\/03\/09\/why-writing-hooks-is-so-hard\/\">But writing <em>good <\/em>hooks consistently is harder than it looks<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Many creators start with too much context, explain before creating curiosity, or open with generic phrases like &#8220;So today I want to talk about\u2026&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A strong hook does the opposite, by giving viewers a reason to stay.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DKfRMH5v3kl\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DKfRMH5v3kl\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DKfRMH5v3kl\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Krista Mashore (@kristamashore)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<h2 class=\"wp-block-heading\">Types of Hooks in Social Media Content<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hooks are not limited to what you say. They can appear in two different forms depending on the platform.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Visual Hooks<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Something surprising or unusual appears immediately on screen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Examples:<\/p>\n\n\n\n<ul class=\"wp-block-list has-theme-1-color has-theme-5-background-color has-text-color has-background has-link-color wp-elements-948239aafe84c95d4648cc5bd15c1ee4\">\n<li>A creator holding up an unexpected object<\/li>\n\n\n\n<li>A dramatic before-and-after image<\/li>\n\n\n\n<li>Text on screen that challenges an assumption<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Audio Hooks<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The hook is created through sound or spoken words.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Examples:<\/p>\n\n\n\n<ul class=\"wp-block-list has-theme-1-color has-theme-5-background-color has-text-color has-background has-link-color wp-elements-173c6da8dd17d04dc2f65fc5da6eec63\">\n<li>A surprising statement<\/li>\n\n\n\n<li>A bold claim<\/li>\n\n\n\n<li>A question directed at the viewer<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These are the most common in talking-head videos. They rely on a strong opening line that sparks curiosity or promises value.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this article, we&#8217;re focusing on verbal hooks. Regardless of the format, the sole purpose of a hook is to give someone a reason to keep listening.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You&#8217;re simply answering the question every viewer asks subconsciously: <em>&#8220;Why should I care about this video?&#8221;<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">How to Write Hooks<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Most high-performing hooks trigger a strong reaction. Here are 3 to consider:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Write Hooks that Create Curiosity<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The viewer wants to know the answer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cMost founders make this mistake when pitching to investors.\u201d<\/li>\n\n\n\n<li>\u201cNobody tells you this about running a startup.\u201d<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DT0MCB0Dph2\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DT0MCB0Dph2\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DT0MCB0Dph2\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Nas Daily (@nasdaily)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<h3 class=\"wp-block-heading\">2. Write Hooks that Offer a Clear Benefit<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The viewer knows exactly what they will gain.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cThree ways to make investors take your pitch seriously.\u201d<\/li>\n\n\n\n<li>\u201cHow therapists can turn clinical knowledge into viral content.\u201d<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DUYQwz2DAfv\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DUYQwz2DAfv\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DUYQwz2DAfv\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Nas Daily (@nasdaily)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<h3 class=\"wp-block-heading\">3. Write Hooks that Present a Contrarian Idea<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The hook challenges something people assume is true.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cProductivity advice is making founders less productive.\u201d<\/li>\n\n\n\n<li>\u201cRespectful parenting doesn\u2019t work the way Instagram says it does.\u201d<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DLfFg7lSjKl\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DLfFg7lSjKl\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DLfFg7lSjKl\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Nas Daily (@nasdaily)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p class=\"wp-block-paragraph\">You don\u2019t need complicated wording. The best hooks are usually <strong>short and direct<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">6 Simple Formulas You Can Use to Write Hooks<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When creators struggle to write hooks, it&#8217;s often because they&#8217;re trying to invent something new every time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead, most viral hooks follow a small set of patterns.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Hook Type<\/strong><\/td><td><strong>Example<\/strong><\/td><\/tr><tr><td>The &#8220;Big Mistake&#8221;<\/td><td>\u201cMost doctors get this wrong when starting out on social media.\u201d<\/td><\/tr><tr><td>The &#8220;Nobody Tells You&#8221; Curiosity<\/td><td>\u201cNobody tells you this about building a startup.\u201d<\/td><\/tr><tr><td>The Audience Call Out<\/td><td>\u201cIf you\u2019re a parent struggling with your teenager, you need to hear this.&#8221;<\/td><\/tr><tr><td>The Personal Lesson<\/td><td>\u201cHere&#8217;s what I learned after working with 50 startup founders.\u201d<\/td><\/tr><tr><td>Myth Busting<\/td><td>&#8220;Stop asking your partner what you can do to help. Do this instead.&#8221;<\/td><\/tr><tr><td>Go by the Numbers<\/td><td>&#8220;3 things you can do right now to stop feeling overwhelmed.&#8221;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Why Is It Still Hard to Write Hooks?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Even when you understand the formulas, writing hooks consistently can still be frustrating.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You get stuck because:<\/p>\n\n\n\n<ul class=\"wp-block-list has-theme-1-color has-theme-5-background-color has-text-color has-background has-link-color wp-elements-c360efe9588cf71e41611904f0fbfcb0\">\n<li>you overthink the wording<\/li>\n\n\n\n<li>you struggle to translate expertise into simple language<\/li>\n\n\n\n<li>you start recording before deciding how the video should begin<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This is where tools like Humeo can help.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of having to invent hooks from scratch every time, Humeo generates them based on your expertise or your conversation.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">How Humeo Helps You Write Hooks<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Humeo approaches hooks differently depending on how you want to record.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Get an overview of Humeo and how to create talking head videos here.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">1. Quick Take: Hook Suggestions Based on Your Profile<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In <strong>Quick Take<\/strong>, Humeo generates hook ideas based on your profile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your profile includes information like your expertise, your audience, and the topics you usually talk about.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Using that information, Humeo suggests hook prompts you can start recording with.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can use the hook as it is, tweak it, or add your own.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quick Take works well when you <strong>know the topic but don\u2019t know how to start the video.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">2. Podcast Mode: Hooks Generated From Your Conversation<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In <strong>Podcast mode<\/strong>, hooks are generated <strong>after your conversation with the AI director<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of starting with a script, you talk through an idea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The AI director asks questions and helps you unpack your thinking.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once the conversation ends, Humeo analyzes the discussion and generates hooks based on the strongest moments<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This workflow helps turn natural conversations into <strong>short-form video content.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">3. Freestyle Mode: Start With Your Own Hook<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sometimes you already know exactly how you want to start.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In <strong>Freestyle mode<\/strong>, you can simply begin recording and say your own hook.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This works well when you already have a strong opening line and <strong>you want full creative control<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">4. Teleprompter: Write Your Own Hook<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You&#8217;re more of a writer than a talker. In <strong>Teleprompter<\/strong> mode, you can paste your entire script into the app, hook included, and read it off your screen as you record.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Writing Hooks Gets Easier With Practice<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Learning how to write hooks is less about memorizing formulas and more about recognizing what makes people curious. The more content you create, the easier it becomes to spot strong openings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But when you&#8217;re recording videos regularly, coming up with new hooks every time can slow you down.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is where structured prompts and AI-assisted tools can help remove the friction.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Humeo is designed to help creators capture their ideas quickly, whether you&#8217;re starting with a hook, discovering one through conversation, or refining it after recording.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A strong hook is what gets everything moving.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-ee856660 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-css wp-custom-css-25a4302f\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/app.humeo.com\/onboarding\" target=\"_blank\" rel=\"noopener\">\n  Start Now \u2192\n<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><em>Feature image credit: <a href=\"https:\/\/www.freepik.com\/premium-photo\/closeup-smartphone-recording-woman-influencer-live-stream-podcast-vlogger-talking-front-phone-camera-filming-video-social-media-channel-using-microphone-headphones_22957521.htm\" target=\"_blank\" rel=\"noopener\"><\/a><a href=\"https:\/\/unsplash.com\/@mattwridley?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\" target=\"_blank\" rel=\"noopener\">Matt Ridley<\/a> on <a href=\"https:\/\/unsplash.com\/photos\/white-paper-plane-on-yellow-background-mMgHe5h0_U4?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\" target=\"_blank\" rel=\"noopener\">Unsplash<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On social media, you have about three seconds to convince someone to stop scrolling. Knowing how to write hooks gives your content an edge. A hook is the opening line that sparks curiosity or promises value. It&#8217;s what decides whether someone keeps watching your video or scrolls past it. But writing good hooks consistently is [&hellip;]<\/p>\n","protected":false},"author":277568225,"featured_media":208,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1365],"tags":[],"class_list":["post-92","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-writing-hooks"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/academy.humeo.com\/wp-content\/uploads\/2026\/03\/how-to-write-hooks.jpg?fit=1920%2C1080&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/ph72Ie-1u","jetpack-related-posts":[{"id":108,"url":"https:\/\/academy.humeo.com\/2026\/03\/09\/why-writing-hooks-is-so-hard\/","url_meta":{"origin":92,"position":0},"title":"Why Writing Hooks Is So Hard (And How to Fix It)","author":"dev","date":"March 9, 2026","format":false,"excerpt":"Everyone knows hooks matter. But actually writing hooks is where most creators get stuck. You know your topic is valuable. You know the video will help someone. Yet the opening sentence refuses to land. Here are the real reasons writing hooks feels difficult, and what to do about each one.\u2026","rel":"","context":"In &quot;Writing Hooks&quot;","block_context":{"text":"Writing Hooks","link":"https:\/\/academy.humeo.com\/writing-hooks\/"},"img":{"alt_text":"Why Writing Hooks is so Hard","src":"https:\/\/i0.wp.com\/academy.humeo.com\/wp-content\/uploads\/2026\/03\/why-writing-hooks-is-so-hard.jpg?fit=1200%2C900&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/academy.humeo.com\/wp-content\/uploads\/2026\/03\/why-writing-hooks-is-so-hard.jpg?fit=1200%2C900&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/academy.humeo.com\/wp-content\/uploads\/2026\/03\/why-writing-hooks-is-so-hard.jpg?fit=1200%2C900&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/academy.humeo.com\/wp-content\/uploads\/2026\/03\/why-writing-hooks-is-so-hard.jpg?fit=1200%2C900&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/academy.humeo.com\/wp-content\/uploads\/2026\/03\/why-writing-hooks-is-so-hard.jpg?fit=1200%2C900&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":59,"url":"https:\/\/academy.humeo.com\/2026\/03\/05\/create-talking-head-videos-with-humeo\/","url_meta":{"origin":92,"position":1},"title":"How to Create Amazing Talking Head Videos with Humeo","author":"dev","date":"March 5, 2026","format":false,"excerpt":"Talking head videos look deceptively easy to produce. All you have to do is sit down, press record, and talk, right? In reality, the moment the camera is on you, everything changes. Your delivery stiffens, and the script you painstakingly wrote suddenly sounds unnatural. One wrong word throws you off\u2026","rel":"","context":"In &quot;Short-Form Video Basics&quot;","block_context":{"text":"Short-Form Video Basics","link":"https:\/\/academy.humeo.com\/short-form-video-basics\/"},"img":{"alt_text":"How To Create Amazing Talking Head Videos","src":"https:\/\/i0.wp.com\/academy.humeo.com\/wp-content\/uploads\/2026\/03\/how-to-create-talking-head-videos.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/academy.humeo.com\/wp-content\/uploads\/2026\/03\/how-to-create-talking-head-videos.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/academy.humeo.com\/wp-content\/uploads\/2026\/03\/how-to-create-talking-head-videos.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/academy.humeo.com\/wp-content\/uploads\/2026\/03\/how-to-create-talking-head-videos.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/academy.humeo.com\/wp-content\/uploads\/2026\/03\/how-to-create-talking-head-videos.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":524,"url":"https:\/\/academy.humeo.com\/2026\/04\/01\/how-to-write-scripts-for-videos\/","url_meta":{"origin":92,"position":2},"title":"3 Tips on How to Write Scripts for Videos Without Sounding Scripted","author":"dev","date":"April 1, 2026","format":false,"excerpt":"To write scripts for videos on Instagram and TikTok, don\u2019t write full sentences. Use a simple structure: hook, key point, and payoff. Write prompts, not paragraphs, so you can speak naturally instead of reading. Why it feels so hard to write scripts for videos The real issue is that you\u2019re\u2026","rel":"","context":"In &quot;Short-Form Video Basics&quot;","block_context":{"text":"Short-Form Video Basics","link":"https:\/\/academy.humeo.com\/short-form-video-basics\/"},"img":{"alt_text":"How to Write Scripts for Videos Without Sounding Scripted","src":"https:\/\/i0.wp.com\/academy.humeo.com\/wp-content\/uploads\/2026\/04\/how-to-write-scripts-for-videos-without-sounding-scripted.unnamed-file.jpg?fit=1200%2C716&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/academy.humeo.com\/wp-content\/uploads\/2026\/04\/how-to-write-scripts-for-videos-without-sounding-scripted.unnamed-file.jpg?fit=1200%2C716&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/academy.humeo.com\/wp-content\/uploads\/2026\/04\/how-to-write-scripts-for-videos-without-sounding-scripted.unnamed-file.jpg?fit=1200%2C716&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/academy.humeo.com\/wp-content\/uploads\/2026\/04\/how-to-write-scripts-for-videos-without-sounding-scripted.unnamed-file.jpg?fit=1200%2C716&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/academy.humeo.com\/wp-content\/uploads\/2026\/04\/how-to-write-scripts-for-videos-without-sounding-scripted.unnamed-file.jpg?fit=1200%2C716&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":366,"url":"https:\/\/academy.humeo.com\/2026\/03\/27\/short-video-ideas\/","url_meta":{"origin":92,"position":3},"title":"How to Come Up With Short Video Ideas, Fast","author":"dev","date":"March 27, 2026","format":false,"excerpt":"Running out of short video ideas? What you're really struggling with is turning what\u2019s in your head into something people will stop and listen to. That\u2019s why you can spend 20 minutes \u201cthinking of ideas\u201d and still end up with nothing.It's not for lack of creativity, but because you\u2019re approaching\u2026","rel":"","context":"In &quot;Video Ideas&quot;","block_context":{"text":"Video Ideas","link":"https:\/\/academy.humeo.com\/video-ideas\/"},"img":{"alt_text":"How to Come Up With Short Video Ideas, Fast","src":"https:\/\/i0.wp.com\/academy.humeo.com\/wp-content\/uploads\/2026\/03\/how-to-come-up-with-short-video-ideas-fast.unnamed-file.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/academy.humeo.com\/wp-content\/uploads\/2026\/03\/how-to-come-up-with-short-video-ideas-fast.unnamed-file.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/academy.humeo.com\/wp-content\/uploads\/2026\/03\/how-to-come-up-with-short-video-ideas-fast.unnamed-file.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/academy.humeo.com\/wp-content\/uploads\/2026\/03\/how-to-come-up-with-short-video-ideas-fast.unnamed-file.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/academy.humeo.com\/wp-content\/uploads\/2026\/03\/how-to-come-up-with-short-video-ideas-fast.unnamed-file.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":293,"url":"https:\/\/academy.humeo.com\/2026\/03\/20\/short-form-video\/","url_meta":{"origin":92,"position":4},"title":"What&#8217;s Wrong With Your Short-Form Videos, and 3 Tips to Get It Right","author":"dev","date":"March 20, 2026","format":false,"excerpt":"You're posting short-form videos regularly, you're following trends, and you're keeping it short and snappy, but your videos are still not performing. Instead of battling 'the algorithm', here's why you're losing your audience: your video takes too long to get to the point your idea isn\u2019t clear from the start\u2026","rel":"","context":"In &quot;Short-Form Video Basics&quot;","block_context":{"text":"Short-Form Video Basics","link":"https:\/\/academy.humeo.com\/short-form-video-basics\/"},"img":{"alt_text":"Short-Form Video: Optimal Length, Strategy, and How to Get It Right","src":"https:\/\/i0.wp.com\/academy.humeo.com\/wp-content\/uploads\/2026\/03\/short-form-video-optimal-length.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/academy.humeo.com\/wp-content\/uploads\/2026\/03\/short-form-video-optimal-length.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/academy.humeo.com\/wp-content\/uploads\/2026\/03\/short-form-video-optimal-length.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/academy.humeo.com\/wp-content\/uploads\/2026\/03\/short-form-video-optimal-length.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/academy.humeo.com\/wp-content\/uploads\/2026\/03\/short-form-video-optimal-length.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":327,"url":"https:\/\/academy.humeo.com\/2026\/03\/24\/content-creation-side-hustle\/","url_meta":{"origin":92,"position":5},"title":"4 Ways to Keep a Content Creation Side Hustle Going When You Have a Full-time Job","author":"dev","date":"March 24, 2026","format":false,"excerpt":"Trying to build a content creation side hustle while holding down a full-time job? You're thinking a few videos a week is manageable. Maybe record at night and on weekends, and post during lunch hour. Then reality hits. You\u2019re tired after work. Your brain is half-done by 8pm. 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